The FIFA World Cup was a major boost for New York City bars and restaurants, according to a rapid survey of 60 establishments by the New York City Hospitality Alliance.
The analysis revealed that 63% of the businesses consulted reported an increase in their sales, while 29% reported a significant increase in their income.
The growth was driven primarily by fans who came to watch the games. Most establishments hosted meet-ups to broadcast the meetings, and almost half invested in new televisions and audiovisual equipment to improve the customer experience.
“The World Cup brought energy, visitors and more business to many bars and restaurants,” said Andrew Rigie, executive director of the alliance, in a statement released Monday.
Although 70% of those surveyed believed that the enthusiasm for the World Cup benefited the city’s businesses, the organization noted that success did not depend solely on the tournament.
Establishments that did not broadcast the games or offer special food and drink promotions during the games reported more modest results. On the other hand, bars and restaurants with a sports theme, linked to participating countries or located in areas of high tourist flow registered greater profits.
The report also highlighted that foot traffic continues to be a key factor in the success of these businesses.
In early July, small businesses near Madison Square Garden told our sister publication, amNewYork, that street closures for pop star Taylor Swift’s wedding festivities would significantly affect their sales. In addition to asking for compensation for their losses, bar owners claimed that the NYPD did not inform them sufficiently in advance about the traffic restrictions.
Rigie noted that better communication ahead of large events and greater coordination between municipal authorities and local businesses could further increase economic benefits for the sector.
“The main conclusion of the survey is that large events can generate significant economic opportunities for New York City bars and restaurants, but careful planning and effective collaboration with local businesses are critical to amplifying those benefits and reducing avoidable disruptions,” the alliance concluded.
