For the first time, Pinterest enters the world of sport as an official partner of the WNBA 2024 basketball champions, the New York Liberty.
Together, Liberty and Pinterest will inspire fans and celebrate women’s sport through exclusive content, experiences in community parties and activities, all reflecting the energy of New York and its iconic professional basketball team.
The interest in the New York Liberty and the WNBA is booming on Pinterest, with “WNBA aesthetic” and “New York Liberty” searches by increasing 1,295% and 216% respectively.
The team’s athletes are redefining what it means to be a professional athlete, and Pinterest shares that spirit by offering fans a platform to explore their identity and inspire the team.
“As WNBA reigning champions, the New York Liberty are a cultural force on and off the court. We are proud to be the official partner of inspiration of the team,” said Sara Pollack, global director of Marketing to the Pinterest consumer.
“True freedom is to be able to define yourself in your own terms, and through this collaboration, we will awaken the inspiration of fans highlighting the stories, style and vibrant culture that surrounds the team – on Pinterest and beyond.”
“In New York Liberty we are excited to join forces with Pinterest in their first collaboration within the world of sport, especially at a time when female basketball is receiving more attention than ever,” said Keia Clarke, CEO of New York Liberty.
“Our alliance will focus on inspiring and strengthening the community, and we are delighted to join forces with Pinterest to provide our fans with new opportunities to explore their passions, find their voice and connect with the Liberty brand in innovative ways.”
The New York Liberty template is composed of true style referents that captivate fans both on and off the court.
The “Outfits WNBA” searches grew by 2,035% in the last year, with athletes such as Natasha Cloud, Sabrina Ionescu, Jonquel Jones and Breanna Stewart consolidating themselves as personal style icons. Rose ioncu shoes are marking a trend, with an increase of 1,706% in searches on Pinterest.
These athletes are inspiring from ideas for party day looks to wnba nail art. Even searches for the viral and charismatic pet elephant, Ellie, grew 168% on the platform.
Search trends in Pinterest
Outfits WNBA tunnel +2.035%
ROSAS DE SABRINA ionescu +1,706%
Aesthetics WNBA +1,295%
Outfits ideas for WNBA +823% matches
Natasha Cloud +554%
Wnba nails +368%
Breanna Stewart +346%
New York Liberty WNBA +306%
Sabrina Outfits ionscu +239%
New York Liberty +216%
Ellie the elephant +168%
Natasha Cloud +97% outfits
(Source: Internal data from Pinterest, Global, from September 1 to December 31, 2024)
Renew boards
It should be noted that Pinterest and New York Liberty will also promote initiatives such as the “National Day of Girls and Women in Sport”, in addition to renewing local court boards in New York.
With Pinterest, Liberty fans can transform the inspiration of the style of the day of the game into action into real life on and off the court.
Fans can already follow the team on Pinterest: @nyliberty, to discover content about outfits, nail art, hairstyle inspiration, plans for a summer day in Brooklyn, book recommendations, and much more.
