The Organizing Committee of the FIFA 2026 World Cup in New York and New Jersey (NYNJ) presented the official regional poster of the NYNJ headquarters, designed by the award -winning artist Rich Tu, originally from the state of New Jersey and resident of the New York County of Brooklyn.
More than a simple visual celebration of the maximum soccer tournament, the poster marks the beginning of an ambitious beautification initiative, which will bring public art activations to New York and New Jersey in the period prior to the 2026 World Cup.
The presentation of the poster developed on April 14 took place in emblematic places, such as One Times Square, in Mahattan, headquarters of the world -famous farewell event of New Year’s Eve and welcome to the New Year. It is reported that the digital poster will be on display, offering passersby the opportunity to see it every time they look up.
The poster was also released in the Metlife Stadium, located in East Rutherford, New Jersey, headquarters of 9 games of the FIFA 2025 Club World Cup and 8 games of the FIFA 2026 World Cup, including the expected finals of both tournaments.
“The FIFA World Cup is not just about the game, but also about energy, culture and communities that make it unforgettable,” said the talented Rich you.
«As someone who grew up in New Jersey, he wanted the poster to reflect the vitality and diversity that define this region. If they observe carefully, they will find visual references to both New York and New Jersey; Each element is intentionally expressive and distinctive. I am proud to contribute to a moment that celebrates the tournament and honors the spirit of our region worldwide, ”said the artist of Filipino origin.
“This poster is a bold celebration of everything that makes the Nynj region so dynamic: our diversity, creativity and unmistakable energy,” said Bettina Garibaldi, director of Marketing and Communications of the NYNJ Organizing Committee.
«The design of Rich your capture the essence of who we are: a region that stands out. It reflects the communities that make us proud to represent and mark the pattern of how we will connect, excite and inspire fans on the road to 2026 ».
About the artist: Rich you
Rich you is an artist and creative awarded based in Brooklyn, New York and raised in New Jersey. He obtained his degree in Fine Arts in Communication at Rutgers University before completing his mastery in Enlightenment at the New York School of Visual Arts (SVA).
Rich actively participates in the creative community through the Sonday Afternoon study, where he teaches design in the SVA and co -built the colorful awards together with The One Club for Creativity, an initiative dedicated to creating opportunities for young artists from various origins.
His individual exhibition, “Human Response”, was recently nominated for a Webby Award, and his work has been recognized by ADC Young Guns, D&M, Clios, Webby Awards, the Society of Illustrators and more.
Bringing art to people
It is worth mentioning that the official NYNJ poster will be available for purchase as of April 19, 2025. Fans can register their interest in acquiring their historical piece by visiting this link https://www.fifa.com/en/tournaments/mens/Worldcup/Canadamexicusa2026/Official-posters.
For those who wish to see it in person, the poster is exhibited in 352 Marin Blvd., in Jersey City, an ideal location for one of the most diverse cities of New Jersey and home in the largest Philippine community in the state. The city also has a personal meaning for the artist Rich you, a proud Filipino-American first generation.
To further enhance the moment, the design will also be exhibited in poster house NYC, the main museum of the country dedicated to the art of the poster. There, it will be part of the museum’s permanent collection, celebrating the intersection of art, sport and culture long after the final whistle of 2026.
Obtain more information about the FIFA 2026 World Cup matches that will be held in NYNJ through the website of the Organizing Committee in https://nynjfwc26.comalso in his social networks of Instagram, X, Facebook and Tiktok.
Football party
The 2026 World Cup will be the largest sporting event in history: 3 host countries: United States, Canada and Mexico, 16 host cities, 48 teams and 104 games will join an entire continent to present a new and transcendental tournament format considered a football party.
The Host Committee of the FIFA World Cup 2026 New York New Jersey is the local body responsible for the organization of 8 World Cup matches in the Nynj region, including the final. The organization coordinates the main stakeholders of the city and the State with FIFA to guarantee a planning and delivery of first level infrastructure, facilities and services.
The objective of the Committee is to create the most attractive, accessible and shocking experience of the next World Cup for all fans, athletes, partners and the Nynj community.
