Four New York entrepreneurs have been selected for the Small Business Spotlight 2024 program, an initiative promoted by Bank of America that covers rent and construction costs to offer them visibility in the emblematic Winter Village of Bryant Park. This opportunity gives small businesses a space in one of the most busy events in winter, allowing them to reach thousands of new customers without taking additional expenses.
In addition, the Bank of America Marketplace by Seneca Women He returns for the second consecutive year, highlighting five companies led by women from the United States and Mexico, who will also have the opportunity to exhibit their products in this Christmas market.
An impulse for small businesses in New York
The Bank of America Winter Village in Bryant Park is one of the most visited winter destinations in New York, attracting premises and tourists with their skating and more than 180 Christmas stores. This event provides a unique opportunity for small businesses, especially those selected in the Small Business Spotlight program, which can exhibit their products without assuming additional costs, a significant relief for growing entrepreneurs.
José Tavarez, president of Bank of America in New York, stressed the impact of this platform: “Entrepreneurs are the backbone of our communities. This program not only allows them to expand their client network, but also eliminates operating costs, which gives them a crucial impulse for their business growth.”
Since 2020, more than 20 entrepreneurs have participated in this program, obtaining visibility in one of the most competitive markets in the city. With sales that exceeded 40 million dollars last year, the Winter Village is still an invaluable opportunity for small businesses in New York.
Entrepreneurs selected for 2024
The four local companies selected this year represent a variety of unique products, from pet accessories to international kitchen kits. Among them are:
What Monada (Brooklyn):
Custom and handmade pet accessories. Inspired by her dog Sesame, Jenna Chi, founder of the company, uses her design experience to create elegant and functional straps and necklaces. The products will be available at the Winter Village from October 25 to November 12.
Doosra (queens):
Modern mixtures of Indian snacks that fuse flavors from southern Asia with a contemporary touch. Kartik Das, its founder, was inspired by the chai snacks of his childhood. Doosra will be present from November 13 to December 1.
EAT2Explore (Manhattan):
Interactive kitchen kits that allow families to discover new cultures through gastronomy. Inspired by her Malaysian heritage, Rowena Scherer founded Eat2Explore to foster family connection. Your stand will be open from December 2 to 18.
Paige’s Candle Co. (Brooklyn):
Artisanal and aerosols soy wax candles with combinations of unique aromas. In addition to selling its products, the founder Paige Graham organizes free candle manufacturing workshops for low -income communities. Your products will be available from December 19 to January 5.
The return of the Bank of America Marketplace by Seneca Women
For the second consecutive year, Bank of America Marketplace By Seneca Women will offer customers the possibility of supporting entrepreneurs from the United States and Mexico. Among the outstanding companies in this category are:
Beautiful Curly Me (Atlanta, GA):
Black dolls and inspiring books designed to increase girls’ trust. Founded by the young Zoe OLI, only 12 years old.
Maika (Oakland, CA):
Accessories manufactured sustainably, designed to be functional and elegant.
La Cana (Mexico City, MX):
Toys and handmade ornaments in workshops managed by women in Mexican prisons, in order to promote their social reintegration.
Global Market (Brooklyn, NY):
Non -profit brand that supports indigenous artisans in Latin America, helping them to undertake and improve their communities.
Twee (Philadelphia, PA):
Ecological chalk products, designed to stimulate children’s creativity and improve their motor skills.
A space for business growth
The Small Business Spotlight program of Bank of America not only provides visibility to entrepreneurs, but also offers a unique business experience. Beck Forney, owner of Louise Goods and participant in previous editions, highlighted the value of this program: «Having this experience allowed me to make critical changes in my workflow and develop a new layer of trust. The lessons learned here were invaluable and transformed my business. “
More than a decade of celebration
This year marks the 12th edition of the Bank of America Winter Village in Bryant Park, an event that has grown together with the collaboration of the New York Bank and City. The stores will be open until January 5, 2025, offering entrepreneurs and visitors a vibrant experience in the heart of Manhattan. By Nahuel Leto
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