Concacaf has proudly fly, the first official mascot of the Confederation. Fly represents the heart and unity of the 41 associations member of Concacaf, furrowing the world as an ambassador of the passion and inspiration of football.
The flying trip is one of discovery and transformation, created in collaboration with Design Force, who designed their visual identity, and Marvel Comics, whose legendary story gives life to its origin. Like a marine bird guided by the spirit of the ocean in a mystical mission, flying represents strength, freedom and resistance.
His powerful wings, with 41 diamonds, looks at the flags of each member association of Concacaf, joining the region under a love shared for our sport. Through its adventures for territories, the history of football, cultures and communities, becomes a guardian of the game, ensuring that football is for everyone, everywhere.
“With the continuous growth of football in our diverse region, flying serves as a connection point for fans of all ages,” said Philippe Moggio, general secretary of Concacaf.
«It is more than a pet; It is a symbol of our love shared for football, an invitation for new generations to get involved with sport and a bridge that connects our member associations through a unified ambassador, ”he said.
“Flying is a character who had to represent the unity, energy and pride of Concacaf,” says Ted Mininni, president and creative director of Design Force. «We wanted its design to reflect the unique game and cultures that make up this confederation. From its dynamic presence to its symbolic wings, every aspect of flying tells a story of passion, resistance and belonging, ”he said.
The debut of flying develops through a multichannel activation, ensuring that fans can interact with him in various ways:
– Digital and social channels:
Fans can follow the adventures of flying on the website of ConcacafInstagram, Tiktok and YouTube, with content that strengthens its connection with the football community.
– Exclusive Marvel comic:
A limited edition comic will narrate the origin of flying and will include the history of regional football, allowing fans to immerse themselves in their trip.
– Collaborations with influencers:
Flying will approach fans through alliances with creators and football figures that reflect the passion of sport.
– Products for sale:
The story of flying will come to life in key Concacaf events with exclusive products, available in competitions and at Amazon.
– Immersive experience in Roblox:
Concacaf and Gamefam will lead to metaverso with a digital experience in Super League Soccer in Roblox, allowing young fans to interact with him in an innovative way.
In its nucleus, flying represents the essence of Concacaf: a celebration of the power of football to gather people, transcend borders and inspire the next generation of players and fans.
While the region prepares for important football events, including the 2025 Gold Cup and the 2026 World Cup, flying will be there in each step of the road, guiding, inspiring and joining football lovers in North America, Central America and the Caribbean.
Fans can follow the evolution of flying and joining the emotion by visiting Concacaf.com/volar and participating in their digital platforms on Instagram, Tiktok and YouTube.
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