For more than 47 years, Bronco has sung about love, heartbreak and those stories that end up becoming part of his followers’ lives. But the Monterrey group, made up of Lupe Esparza, René Esparza, José Adán Esparza and Javier Cantú, does not want to live off its past successes. With his new single, “Modo Amor”, he opts for a more current way of talking about feelings, with expressions close to today’s language and a rhythm that invites you to dance. The song also puts José Adán Esparza on lead vocals, an important step for the musician, who has been part of the group for 15 years with his brother René.
For Bronco, staying current doesn’t mean chasing every trend, but rather finding new ways to tell stories while still sounding like themselves. Lupe Esparza and her companions talk about that challenge, the responsibility of performing songs that have accompanied so many couples and families, and what it means to open space for a new voice within a group with such a recognizable identity. How does Bronco decide which sounds to explore and which paths to pass up? And what does it mean for José Adán to assume the vocal role in this new stage? Discover what’s behind “Modo Amor” and the band’s plans to continue writing their story.
Bronco has made love and heartbreak the protagonists of many of his songs. What is it about “Modo Amor” that made you feel that this story deserved to be part of your repertoire?
José Adan Esparza: “Modo Amor” is our most recent single, a composition by our friend Luciano Luna. It is a very different song from the ones we are used to recording and those that are part of Bronco history. It’s probably not a conventional song in terms of the way it’s expressed. Use more current language, like that used by young people, especially on social networks.
However, it is an invitation to fall in love, to take risks for love and to understand that, in the end, it is worth it. At the same time, it invites you to dance with that style that has characterized Bronco for so many years. We always try to take care of our essence, but we also want to provide something modern that connects not only with our lifelong fans, but also with new generations, so that they know and fall in love with our music.
“Modo Amor” preserves the romanticism and dance rhythm that identify the group, but presents a new story. How do you find the balance between maintaining your essence and continuing to evolve musically?
Lupe Esparza: It’s important for us not to sound like a group that lives solely on its memories. We have to update ourselves and adapt our music to the times we live in, incorporating a touch of modernity, but taking care that the essence of Bronco remains intact.
We dare to make changes because that is the way to preserve an identity that we have built for more than 47 years and, at the same time, take on the challenge of sounding fresh and contemporary. We want our music to remain current without ceasing to be Bronco.
After so many years of experience, Bronco has a repertoire that is part of the musical history of Mexico and the lives of many of its followers. How do you live that responsibility and what does it mean to you to know that your songs have accompanied important moments in the lives of so many people?
Rene Esparza: We are very excited to hear these comments from our fans. Many couples tell us that they fell in love thanks to Bronco’s songs or after attending one of our concerts. There are also young people who bear my dad’s name because their parents are great admirers of him.
It is something very beautiful. For us, each new Bronco song represents an assignment: to keep alive the style that has characterized us and ensure that our music remains current and updated, regardless of the trajectory we follow.
“Love Mode” talks about opening up to love again and letting yourself be carried away by your feelings. After so many years of personal and professional experiences, what has love taught you that you see differently today?
Lupe Esparza: I think times have changed a lot in the way we live love. Sometimes I think that this song is also an invitation for all of us to get into love mode, so that the world is different and we can live in greater harmony, without losing faith in that feeling.
We must fall in love, continue committing to our partner, our girlfriend or wife, and value everything that love means. I think we should never stop believing in him.
José Adán, in “Modo Amor” you assume the lead voice of an unreleased song by a group with a very recognizable musical identity. What does it mean to you to take on that role and how do you make the song your own without losing the essence of Bronco?
José Adan Esparza: It is a great responsibility because, for so many years, fans have identified my dad’s voice with Bronco. That he allows me to perform this song means a lot to me. We are also guided by public comments, which so far have been very positive.
Bronco’s followers have made those of us who, in quotes, are the new ones feel like an official part of the group, although my brother and I have already been in the group for 15 years. We have always felt a responsibility to represent not only Bronco, but also to carry the Esparza family name.
We are aware of what that means, but we also really want to win over the public. We want you to listen to us and give us the opportunity to show what we know how to do. After 15 years, we feel that people have been accepting us, and “Modo Amor” is one of the songs that we liked the most and that has had a very positive response. We hope it continues like this and we want to invite the public to give us the opportunity to listen to us.
With “Modo Amor” they add a new story to their repertoire. What new challenges and projects excite you at this stage of Bronco and what would you like to explore musically in the future?
Lupe Esparza: I think Bronco should maintain a defined musical line. We cannot simply join what is fashionable or other genres because they are very successful. We have a very particular identity, but that does not mean that we stop daring to do new things.
We can turn to young composers who sing about love and women in a different and current way. You can be sensual without being vulgar. We are at a stage in which we want to explore more contemporary sounds and forms of expression, without falling into excesses of idioms or vulgar words. It is about using the vocabulary that we all use every day, both young people and adults.
That’s what excites us today: continuing to look for our best song. That search fills us with hope and motivates us to continue.
